OUR STORY
While Gravel Experiential began with a bold leap of faith after the agency we had been with for years abruptly closed its door, it’s our relentless dedication and innovative spirit that have truly defined our path. From the very beginning, we’ve been focused on one thing: creating spectacular experiences that leave a lasting impression. ​
OUR PHILOSOPHY
We believe that every event should be as unique as the client behind it. No repeats. Nothing is off the shelf. Every event we produce is tailor-made for you. From concept to execution, we craft personalized experiences that reflect your goals and capture your audience’s attention.
We’re detail-oriented enthusiasts who start each day with a hearty serving of spreadsheets. Our thorough approach to planning and our love for organization ensure that every detail of your event is executed perfectly.
Designing authentic local experiences is our jam. From the heart of Chicago to the vibrant streets of Austin and the picturesque views of Park City, we’re passionate about showcasing the local character of every city, ensuring that your event feels both genuine and unforgettable.
MEET THE TEAM BEHIND THE MAGIC
Every great event has a secret ingredient: people who love what they do. We're a dynamic mix of strategists, planners, and creative minds who believe the best events start with bold ideas and end with happy clients.
When we're not orchestrating unforgettable moments, you might find us perfecting our dinks on the pickleball court, experimenting in our kitchens, mastering mahjong, or wielding power tools for our next DIY project.
KATIE ALBRECHT
CHIEF OPERATING OFFICER +
CO-FOUNDER
Katie's a production virtuoso who directs the intricate dance of vendors, deliveries, and deadlines with the precision of a master conductor. Her gift? Making the most complex logistics look effortless while catching the tiny details others might miss. When she’s not keeping our universe spinning smoothly on its axis, you'll find her on the pickleball court or enjoying time with her family—always in perfect rhythm.
KRISTIN QUINN
CHIEF BUSINESS OFFICER +
CO-FOUNDER ​
Kristin's a client whisperer who turns big ideas into even bigger results with the kind of calm confidence that makes everyone breathe easier. She builds bridges between ambitious visions and flawless execution, making "Don't worry, we got this" her signature style. In her free time, you'll find her on the paddle ball court, mastering her mahjong game, or cooking up adventures with her family.
DAWN LAIRD
CHIEF FINANCIAL OFFICER
Dawn's a financial strategist who brings three decades of accounting expertise to every spreadsheet she touches. While she's renowned for her flawless month-end closes and budget mastery, her secret dream is designing home interiors for HGTV. Away from the world of numbers, you'll find her soaking up lake life with family, staying active, or dreaming up her next room transformation.
KARLA STEARNS
EVENT PRODUCER
Karla's an events virtuoso who's directed major campaigns with pro sports teams and brought big brand stories to life—including a famed Super Bowl commercial. Her gift is transforming chaos into seamlessly organized plans, whether she's leading national campaigns or juggling her three kids' packed sports schedules. When she's not on the sidelines cheering on her kids, you'll find her in the kitchen crafting homemade pasta and sweet treats.
KERSTIN SHAMBERG
HEAD OF MARKETING
Kerstin's a digital marketing maven who's expertly navigated everything from live-tweeting major breaking news events to multi-million dollar partnerships at HuffPost. She's as comfortable collaborating with media giants as she is wielding power tools for her latest DIY project. This soccer mom balances her time between shaping content strategies and cheering from the sidelines. In her downtime, you'll find her in the kitchen perfecting her latest sourdough creation.
SARAH LEE
GRAPHIC DESIGNER
Sarah's a designer obsessed with bold colors, whimsical graphics, and crafting the perfect logo. She also has an impressive sticker collection that sparks endless creativity. When she’s not creating brand magic, she’s out chasing great food and new adventures—because inspiration always pairs well with dessert.
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RILEY REESE
EVENT PRODUCER
With a knack for creating memorable moments, Riley is a natural at managing everything from large conferences to intimate gatherings. When she's not orchestrating amazing events, you'll find this foodie exploring new restaurants or cooking up something delicious. A dancer at heart, Riley brings that same rhythm and energy to every project she touches.
GET IN TOUCH
Questions? Reach out! Or just say hi!
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Interested in learning more about working with us?
Don't be shy! We'd love to hear from you.