To generate buzz around the launch of Smith & Forge, an innovative hard cider with a distinct brand positioning, we designed and executed a captivating thematic launch event in the vibrant borough of Brooklyn. Taking over the iconic Brooklyn Bowl, we transported attendees back to the roaring 1920s with a unique event experience. Exclusive invitations were extended to key beer enthusiasts through Thrillist, inviting them to immerse themselves in the world of Smith & Forge Hard Cider, complete with 1920s feats of strength games and live music. The evening was filled with engaging activities, including an exhilarating arm wrestling tournament, a spirited bowling competition, a thrilling High Striker challenge, and a custom photo booth adorned with oversized props. To add an authentic touch, we brought onsite blacksmiths who showcased their craft by forging branded belt buckles. Meticulously, we hired and trained 30 promotional staff who donned period-appropriate costumes, adding to the overall ambiance. The pinnacle of the event was a captivating performance by Caveman, accompanied by a special appearance from the esteemed actor known for his role in "Breaking Bad," Mike Ehrmantraut. This meticulously curated event captivated attendees and generated immense excitement as they had the exclusive opportunity to be among the first to experience the Smith & Forge Hard Cider. The overwhelming response was evident as lines formed around the block to gain entry.